In 2025, the way people manage their periods is finally shifting – and not just in terms of products. Conversations are growing louder around how menstruation impacts mental wellbeing. The stigma, stress, and silence that have long surrounded periods are being challenged by a new wave of people demanding more: more understanding, more dignity, and better care.
Among the most talked-about solutions is the menstrual disc. More than just a reusable period product, it’s a symbol of how far the conversation has come. And one Australian brand is leading the charge: my mimi, recently awarded the title of Best reusable period care Solution in Australia 2025.
The emotional weight of menstruation
Periods can be unpredictable. They can interfere with work, exercise, sex, and sleep. For many, the physical symptoms are only half the story. There’s also the mental toll – the worry about leaks, the discomfort of outdated products, and the lack of open dialogue about what it means to menstruate.
A 2024 survey from Women’s Health Victoria found that 3 in 5 people feel embarrassed talking about their period, even with close friends. For teens, the numbers are even higher. This shame creates isolation and leaves many people struggling in silence.
Add in the rising cost of disposable products and the environmental guilt some feel using them, and you’ve got a recipe for unnecessary stress – every single month.
Redefining period care
Menstrual discs like my mimi are helping people reclaim control of their bodies. Designed to be worn internally, they sit high in the vaginal fornix, collecting fluid rather than absorbing it. This simple difference has major benefits: up to 12 hours of wear, no strings or waste, and even the option for mess-free period sex.
But perhaps the biggest shift is psychological.
Switching to a reusable menstrual disc often encourages people to get more comfortable with their bodies. It normalises exploration, invites better understanding, and most importantly – reduces the dread that can come with every cycle.
In fact, many users say the switch has improved not just their physical comfort but their mindset around periods altogether.
Designed with mental health in mind
The team behind my mimi has worked closely with customers to understand what really matters to them. Comfort, yes – but also confidence, freedom, and simplicity.
Unlike tampons or pads, which require constant changing and disposal, my mimi discs are designed to disappear into your day. There’s no rustling packaging in public toilets, no worrying about whether you packed enough backups. Just one disc, one product – and peace of mind.
As one customer put it: “It’s the first time I haven’t panicked about my period in years.”
Periods and exercise: freedom to move
Mental health isn’t just about thoughts and feelings – it’s closely tied to physical wellbeing. Movement, in particular, is known to support mood, reduce anxiety, and help regulate sleep.
But many people avoid exercise during their period, either due to discomfort or fear of leaks. That’s where my mimi stands out. Its secure fit and high capacity make it ideal for movement-heavy days – whether that’s yoga, running, or lifting weights.
No shifting pads. No soggy tampons. No second-guessing your outfit.
The result? More people are sticking to their routines, feeling in control, and building healthier habits through their cycle.
Reducing the stress of period costs
Another mental load that often goes unspoken is financial. Disposable period products are expensive. Over time, they add up – and in some households, they create real strain.
The my mimi disc costs $49.95 and can last up to five years. That’s less than 83 cents per month. And with fast shipping available across Australia, New Zealand and across the world, access is easier than ever.
Knowing you’ve already taken care of your period needs for the next few years? That’s one less thing to worry about.
Changing the conversation
Perhaps the most powerful part of my mimi’s mission is its role in shifting the cultural conversation around periods.
The brand isn’t shy about using real language, real images, and real stories. It works with a diverse range of voices – from people managing endometriosis and PCOS, to teens using a disc for the first time – all with the goal of education without shame.
By normalising this kind of dialogue, my mimi is helping to dismantle the stigma that’s lingered for too long.
A better future, led by better choices
Mental health and menstrual health are deeply connected. It’s not just about solving leaks – it’s about reducing anxiety, creating ease, and helping people feel more at home in their bodies.
Brands like my mimi are showing that better design and honest conversations can do more than catch fluid. They can change how people feel about themselves, their bodies, and their cycles.
And that might just be the most powerful period change of all.